The hearbles market is set to be worth a staggering US$35 billion by 2021 and New York based headphone company, EVEN, is changing the future of sound by providing smart, personalised audio.  Supported by Grammy Award Winning record producers, EVEN has created a complet...

A company chooses its name for all sorts of reasons.  Normally, the name speaks to the product or is related somehow to the industry they are in.  So where on earth did Atticus Road come from?  Because, let's be honest, it doesn't really make sense does it?...

Some time ago I was enjoying a conversation with a successful entrepreneur when he looked me in the eye and said “Our purpose is not profit.  That’s just an outcome of doing something right”.  This flew in the face of everything I had ever been taught.  And I loved it....

At one point in my life my blood was green. I had E-Mares. And if I would have had time for a girlfriend she would've been an E-Widow. A few old colleagues reading this will know what I’m talking about it. To the rest, I should probably explain myself.

T...

Your hands are tied.  There's the budget.  It's not big, not impressive...and likely not enough.  To get out of the budget shackle you restrict your design by buying a template.  Which is restricting your brand.  Restricting your voice.

Designing a d...