A company chooses its name for all sorts of reasons. Normally, the name speaks to the product or is related somehow to the industry they are in. So where on earth did Atticus Road come from? Because, let's be honest, it doesn't really make sense does it?
The character of Atticus Finch in "To Kill a Mockingbird" is one of morality and reason. Atticus is a man of honesty and integrity. He treats all people the same. He lectures his children against taking advantage of others. An expert at "climbing into other people's skin and walking around in it" - he simply understands. He is a good man who believes in doing the right thing. And, importantly, he gives a voice to those that need one.
This is the Atticus in Atticus Road. We serve the same purpose. To help people who have products, ideas and a vision they want to share. People who have a belief in doing right. People who have created something that deserves to be recognised and heard.
Road speaks to the notion of a journey. Something we go on to find the voice. It’s a shared experience. We are in this together.
Welcome to Atticus Road. We'll help you find your voice.